http://tech.yahoo.com/news/ap/20090131/ap_on_hi_te/tec_nosy_ads
Every time I got to the mall, I notice that there are so many advertisements all over the mall. But I don’t pay attention to most of them because some of those advertisements don’t apply to what I am interested in. Now there are advertisements that have small cameras in the screen. These cameras can look at the person looking at the advertisement and change accordingly. For example, a video screen might show some razors for a man who is looking at the advertisement or make up ads for the women. This program doesn’t change according to an individuals likings but to the persons overall appearance. One company’s senior vice president went out on a limb and said that he thinks there will be a lot of movement towards this style of advertising in the top 10 markets. The way this camera program works is there is a camera or sensor in or near the screen that identifies the shapes and colors and facial features of a person. Then the system will compare that face to a variety of faces in a database and rule if it is male or female. Experts say that identifying the consumer’s gender is easy compared to their age. It is the same principles of a camera that now can focus on a face automatically.
This is a wonderful idea to try and make the advertisements as personal as possible. Coming from my experiences, I don’t even pay attention to certain advertisements because they don’t apply to me and what I want. Having these advertisements that change according to the person is a break through in the marketing world. But I have to think that these new video screens can’t be cheap and not every mall or shopping center can afford to purchase. These new advertisements are the stepping stone towards the new world of personal marketing strategies.
http://www.physorg.com/news152544159.html
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment